It’s nearly impossible to market a business today without using digital tools. But if you don’t have a good understanding of these tools and how to best deploy them, you probably need some support like a Digital Marketer.
Even if you do understand digital marketing, you might find it more valuable to hire an expert so you can focus on other aspects of your business.
The good news is that there are plenty of freelance digital marketers out there who would be happy to help you.
The bad news is that it can be hard to tell the difference between someone who knows their stuff and someone who doesn’t, at least just based on their profiles on freelance marketplaces or their personal websites.
That’s why we’ve put together this quick guide to help you find and the perfect digital marketer for your business.
Understand Your Audience
The first step to finding a good digital marketer isn’t actually looking for one. It’s gaining an understanding of your audience.
You need to know who your customers are, what they like and dislike, where they shop, etc. Having a solid grasp on who you’re selling to will dramatically improve the results a digital marketer will be able to achieve.
Otherwise, they’ll likely need to take the spaghetti approach: Throw everything against the wall and see what sticks. And if you’re not sure how to understand your audience, look for a marketer who can help you do that.
Find Someone Who Puts Strategy before Tactics
Strategy and tactics are often used interchangeably, but there’s a distinct difference between them that could mean the difference between success and failure. A strategy outlines the broader approach, the path needed to achieve your goal. Tactics, on the other hand, are more about the actions you’ll use to get there.
A strategic marketing plan will often identify your firm’s strengths and will include approaches that describe how to leverage them to your gain.
For example, perhaps you team has deep industry experience and knowledge. A strategy will define how you’ll put that knowledge to use in achieving your business goals.
The tactics will be more action-oriented and might include things like posting interviews with key team members on important social media channels.
Find Someone Who Is Platform Agnostic
Similar to the point above, it’s a good idea to be wary of anyone who prioritizes a specific tool or platform over others, especially if they haven’t taken the time to understand your audience.
What’s more, some marketers have affiliate relationships with certain tools or platforms, meaning they earn money when using them for your business. But you could be throwing money away if that particular tool or platform doesn’t reach your audience.
Find Someone Who Is Data-driven
One of the amazing things about digital marketing is the immense amount of data it generates. That data can be used to refine campaigns, making them more efficient and effective over time.
But getting access to data and being able to use it effectively are two different things. It’s important to find a digital marketer who has a clear understanding of the role data plays in digital campaigns, how to get the data, how to analyze it, and how to use it.
Are you looking to hire a great digital marketer? You’ve come to the right place. Thankz is a global marketplace for freelance digital marketers ready to help entrepreneurs and businesses achieve their goals. Sign up as an employer and get access to hundreds of skilled freelancers.