5 Great Interview Questions to Ask a Social Media Manager Candidate

Social media marketing is one of the most critical ways for brands today to reach people, get their name and message out there, and spark growth. No matter how small or large your social media presence is, a skilled social media manager can take you to the next level…but first, you have to find them. Check out this guide from our staffing experts as you’re preparing for your next hire. 

Top Interview Questions to Ask a Social Media Manager 

Your social media manager is the person who will be ultimately crafting and managing your image on social media, so it’s vital to find the right fit. These top interview questions can help you find out if your candidate has what it takes. 

  1. How would you reach our target audience? 

Every brand has a target audience, whether it’s as specific as people who work in a certain field or as general as people in your geographic area. Regardless, a social media manager should be able to outline some strategies they would use in ads and organic content to appeal to the right people. 

  1. Tell us about your past successes in growing a social media following. 

Ideally, you want a candidate who has been able to help a social media account grow its following and influence in the past, even if it was just for a class project or for their own profile. Ask about their successes and the strategies they used to achieve them. 

  1. Do you think our brand is currently on the right platforms? If not, which ones would you add or remove? 

A strong social media manager should be able to guide you on larger aspects of your social media strategy. That includes deciding the best platforms for your brand based on your industry, target audience, and more. 

  1. What would be your top priorities in managing and improving our social media presence? 

Your goal, of course, is to grow your revenue. Your social media manager’s goal is to find and implement the best strategy on social media to make that happen. They should be able to look at your existing presence and identify the top missing pieces and priorities to create a more profitable online presence. 

  1. What is a brand whose social media presence you admire and why? 

One of the top skills a social media manager needs to have is the ability to spot great work when they see it and to learn from it. You can learn a lot about a social media manager’s sense of quality and the direction they would take your social media based on the brands they think are doing a good job. 

How Thankz Can Help You Hire Your Next Social Media Manager 

The questions above can help you, but the fact is that hiring a social media manager can be particularly tricky. You need someone who knows social media strategy inside and out but also someone who knows how to capture and communicate your brand, and that’s just the tip of the iceberg. 

The easiest way to do this is to hand it off to the experts. Thankz offers end-to-end services for offshore staffing, so we can take it off your plate. Contact Thankz today to learn more about our services and how we can help your business thrive.