LeoGestetner

How to Hire a Lead Generation Expert
Posted by Leo Gestetner 3 weeks ago

One of the keys to business success is always having a full pipeline of prospective clients and customers. New business is the lifeblood of most businesses, and an empty pipeline is a sign that your business may not have enough revenues coming in to support itself in the near future.   Unless you’re selling retail, most […]

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What Are the Different Roles Required to Build a Website?
Posted by Leo Gestetner 3 weeks ago

“I need someone to make a website for me!”  That’s a common phrase web developers and designers hear all the time. However, creating a website from scratch often requires a far more intricate and nuanced approach than most realize. What’s more, there are many different types of developers (and designers for that matter), and depending on […]

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Soft Skills to Look for When Hiring Remote Workers
Posted by Leo Gestetner 1 month ago

Hiring into any position can be a tricky combination of finding the right person at the right salary who also has the knowledge, skills, and experience to meet the position’s demands. Complicating matters, personality also plays a large role in whether or not a candidate will be a good fit for your company’s culture.   Today, many businesses are looking to cut costs by hiring remote […]

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Top Solopreneur Trends of 2021
Posted by Leo Gestetner 2 months ago

2020 was certainly a whirlwind year, filled with many ups and downs, bumps in the roads, and obstacles. Although the global economy is still limping along while the pandemic continues, we’re in a new year, thankfully. It’s a perfect time to think about and plan what you’re going to do to make 2021 successful.   For […]

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How to Hire a Remote Team
Posted by Leo Gestetner 2 months ago

Now that the age of remote work is really here, plenty of businesses are learning how to hire a remote team. However, what do you do if you’re a relatively new or small business with little to no experience in working remotely? Unfortunately, it’s usually not just a matter of getting some video conference tools […]

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New Year, New Business:  Essentials for Starting a Business in 2021
Posted by Leo Gestetner 5 months ago

Did you make a New Year’s resolution to start a business in 2021? If so, congratulations! Although the coronavirus pandemic continues to cause uncertainty in the global economic outlook, now is an excellent time to start a new venture. In fact, recessions are great times to launch a business.   Of course, before you dive head first into the deep end, there […]

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Start 2021 with a Bang with these Business Growth Ideas
Posted by Leo Gestetner 6 months ago

Let’s face it:  2020 has been a hard year for many businesses. While certain industries are thriving, others are really struggling to keep their heads above water. It’s still unclear when the pandemic will ebb permanently, and when the global economy will be back on track. One thing, however, is certain:  Things aren’t likely to return to […]

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Essentials of a Digital Marketing Plan
Posted by Leo Gestetner 7 months ago

In today’s digital world, it’s important for businesses to be able to stay focused and organized in terms of using digital channels to sell their products or services. The truth is that there are a huge number of channels to focus on, yet limited time and money to fully address them. Too often, businesses will […]

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How to Build a Business without Hiring Anyone
Posted by Leo Gestetner 10 months ago

When you think about scaling a business, you might think it takes a lot of hard work, long hours, and hiring lots of employees. Indeed, business success often comes to those who put in the time and effort to build it, but in today’s uncertain economy, hiring anyone can represent a real risk.   For one, they’re expensive. […]

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How to Hire a Digital Marketer
Posted by Leo Gestetner 11 months ago

It’s nearly impossible to market a business today without using digital tools. But if you don’t have a good understanding of these tools and how to best deploy them, you probably need some support like a Digital Marketer. Even if you do understand digital marketing, you might find it more valuable to hire an expert […]

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