How to Hire a Remote Team
Posted by Leo Gestetner 1 week ago

Now that the age of remote work is really here, plenty of businesses are learning how to hire a remote team. However, what do you do if you’re a relatively new or small business with little to no experience in working remotely? Unfortunately, it’s usually not just a matter of getting some video conference tools […]

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New Year, New Business:  Essentials for Starting a Business in 2021
Posted by Leo Gestetner 3 months ago

Did you make a New Year’s resolution to start a business in 2021? If so, congratulations! Although the coronavirus pandemic continues to cause uncertainty in the global economic outlook, now is an excellent time to start a new venture. In fact, recessions are great times to launch a business.   Of course, before you dive head first into the deep end, there […]

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Start 2021 with a Bang with these Business Growth Ideas
Posted by Leo Gestetner 4 months ago

Let’s face it:  2020 has been a hard year for many businesses. While certain industries are thriving, others are really struggling to keep their heads above water. It’s still unclear when the pandemic will ebb permanently, and when the global economy will be back on track. One thing, however, is certain:  Things aren’t likely to return to […]

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Essentials of a Digital Marketing Plan
Posted by Leo Gestetner 5 months ago

In today’s digital world, it’s important for businesses to be able to stay focused and organized in terms of using digital channels to sell their products or services. The truth is that there are a huge number of channels to focus on, yet limited time and money to fully address them. Too often, businesses will […]

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How to Build a Business without Hiring Anyone
Posted by Leo Gestetner 8 months ago

When you think about scaling a business, you might think it takes a lot of hard work, long hours, and hiring lots of employees. Indeed, business success often comes to those who put in the time and effort to build it, but in today’s uncertain economy, hiring anyone can represent a real risk.   For one, they’re expensive. […]

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How to Hire a Digital Marketer
Posted by Leo Gestetner 8 months ago

It’s nearly impossible to market a business today without using digital tools. But if you don’t have a good understanding of these tools and how to best deploy them, you probably need some support like a Digital Marketer. Even if you do understand digital marketing, you might find it more valuable to hire an expert […]

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The Ins and Outs of Email Marketing
Posted by Leo Gestetner 9 months ago

Of all the marketing vehicles available to us today, email marketing consistently ranks as one of the most effective and cost-efficient. And it’s no surprise, given that most email marketing is opt-in, meaning that the people you’re marketing to have opted in to receiving emails from you. What’s more, unlike buying advertising spaces online, sending […]

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Is Remote Work the New Normal?
Posted by Leo Gestetner 10 months ago

It seems that since the start of the coronavirus pandemic, remote work has been on everyone’s mind. It’s true that millions of people who normally would go to an office to work are now working from remotely—as much as 81 percent of all workers according to one Gartner survey. The same survey found that about […]

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How to Hire a Freelance Writer
Posted by Leo Gestetner 12 months ago

When you look online for a Freelance Writer, it can be easy to feel a bit overwhelmed. After all, in many online marketplaces, there are hundreds—if not thousands—of writers. There are writers from nearly every country around the world and at nearly every price point imaginable. It can be very difficult to compare one writer […]

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In-house vs. Freelance: When to Hire a Freelancer and When not to
Posted by Leo Gestetner 1 year ago

We live in a new age, where technology has transformed business. From creating and selling virtual products to new digital marketing channels that didn’t exist before to customer acquisition automation, technology has changed not only how we buy and sell goods and services, but also what we buy. Technology has also changed how work gets […]

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