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One of the more challenging marketing roles to hire for is search engine optimization (SEO). The reason for this is two-fold:  1) The rules of SEO are constantly evolving and 2) It can take several months to results from an SEO expert’s work. It’s hard to justify paying someone for performing work when there’s little […]

“I need someone to make a website for me!”  That’s a common phrase web developers and designers hear all the time. However, creating a website from scratch often requires a far more intricate and nuanced approach than most realize. What’s more, there are many different types of developers (and designers for that matter), and depending on […]

Finding a project management tool is not like finding a needle in a haystack. Quite the opposite, actually — with hundreds to choose from, the tools are the haystack. They each work a little differently in terms of interface and functionality, but ultimately accomplish the same key goal: to make your work life easier.  Here are our top […]

Let’s face it: It’s really hard to have a successful business today without a website. Even if you do have a website, it doesn’t guarantee the right people will see it, explore it, and become a customer or client. There are a wide variety of factors that go into having a website that converts traffic to leads […]

There’s the little question these days that evergreen content is king in the marketing world. Despite content marketing costing about 62 percent less than other outbound marketing activities, only about 24 percent of businesses said they’ve shifted budgets from traditional advertising channels to content marketing, with 37 percent saying they’re not spending any money on traditional advertising. In fact, due in […]

The phrase, “Content is king,” is something you’ve likely heard used frequently over the past 10+ years in relation to marketing. And for a good reason. In today’s world, storytelling is more important than ever before. Storytelling helps people emotionally connect to and understand a brand, and has been a major marketing vehicle for decades.   In […]

It’s no secret that many business sectors around the world are struggling to keep their heads above water during the coronavirus pandemic. From travel to hospitality and tourism to retail and manufacturing, many companies have seen considerable declines in revenues and slow in business growth, And while companies consider how to balance profits with worker […]

Building your business requires a lot of time, effort, and money. If you’re a startup company, you probably don’t have a lot of resources like the bigger, already-established ones. Initially, you have to do everything by yourself – answer calls and emails, build your brand presence, prospecting, onboarding, customer support, and after-sales. All these tasks […]