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There’s little question that the global economy is struggling thanks in large part to the coronavirus pandemic that’s been dragging on now for about a year. Despite a huge amount of uncertainty and fragility, the IMF projects that the global economy will grow more than five percent this year. That’s good news, right?   Yes and no. While […]

Hiring into any position can be a tricky combination of finding the right person at the right salary who also has the knowledge, skills, and experience to meet the position’s demands. Complicating matters, personality also plays a large role in whether or not a candidate will be a good fit for your company’s culture.   Today, many businesses are looking to cut costs by hiring remote […]

Businesses hire VAs (or any type of employee, for that matter) with one main goal in mind: to get a return on their investment.   They have too much work to do and need to spread it around, so they bring in a VA to offload some of their tasks. This can be a savvy move […]

Today’s business world moves exceedingly fast and is getting faster all the time. Companies constantly need to need to adapt to new circumstances and economic realities quickly and effectively, or else potentially face being put out of business by a faster-moving competitor.   Even prior to the pandemic, remote work was a growing trend, particularly among tech […]

2020 was certainly a whirlwind year, filled with many ups and downs, bumps in the roads, and obstacles. Although the global economy is still limping along while the pandemic continues, we’re in a new year, thankfully. It’s a perfect time to think about and plan what you’re going to do to make 2021 successful.   For […]

Let’s face it: It’s really hard to have a successful business today without a website. Even if you do have a website, it doesn’t guarantee the right people will see it, explore it, and become a customer or client. There are a wide variety of factors that go into having a website that converts traffic to leads […]

There’s the little question these days that evergreen content is king in the marketing world. Despite content marketing costing about 62 percent less than other outbound marketing activities, only about 24 percent of businesses said they’ve shifted budgets from traditional advertising channels to content marketing, with 37 percent saying they’re not spending any money on traditional advertising. In fact, due in […]

Now that the age of remote work is really here, plenty of businesses are learning how to hire a remote team. However, what do you do if you’re a relatively new or small business with little to no experience in working remotely? Unfortunately, it’s usually not just a matter of getting some video conference tools […]

Did you make a New Year’s resolution to start a business in 2021? If so, congratulations! Although the coronavirus pandemic continues to cause uncertainty in the global economic outlook, now is an excellent time to start a new venture. In fact, recessions are great times to launch a business.   Of course, before you dive head first into the deep end, there […]

With easier access to technology, it’s also getting more and more competitive to scale your business quickly. By definition, scaling a business means adding new customers. That’s a given, but it’s not the only thing businesses should consider doing in order to achieve scale. Businesses that scale quickly rely on creating efficiencies, both in terms of customer acquisition […]