Blog

Let’s face it:  2020 has been a hard year for many businesses. While certain industries are thriving, others are really struggling to keep their heads above water. It’s still unclear when the pandemic will ebb permanently, and when the global economy will be back on track. One thing, however, is certain:  Things aren’t likely to return to […]

This is Part 2 of a 2-part series on how to develop a content plan. You can read Part-1 here.  Developing a content plan that works requires a multi-faceted approach that takes into consideration a number of factors about your customers. Ideally, you’ll have done some of the basic parts that make up a content plan, […]

The phrase, “Content is king,” is something you’ve likely heard used frequently over the past 10+ years in relation to marketing. And for a good reason. In today’s world, storytelling is more important than ever before. Storytelling helps people emotionally connect to and understand a brand, and has been a major marketing vehicle for decades.   In […]

In today’s digital world, it’s important for businesses to be able to stay focused and organized in terms of using digital channels to sell their products or services. The truth is that there are a huge number of channels to focus on, yet limited time and money to fully address them. Too often, businesses will […]

Social media as we know it today has been around for about two decades (or older if you count things like UseNet, which dates back to the 70s). And practically since social media was invented, using these channels for marketing has been an important part of any business strategy. And yet, hiring a social media […]

What we get taught in school and what we learn in the real world are often very different. For example, while we’re taught basic math, most of us aren’t taught how to manage money in school. The same is true for a freelancer. Many people start freelancing because they’re really good at something—writing, content development, social […]

It’s easy to be stressed out right now if you’re a startup or a small business owner. The economy almost everywhere is shaky due to the coronavirus pandemic curbing normal activities. Many businesses of all sizes are struggling to cope with the current environment, balancing the need to survive with things like worker and customer safety.  When […]

Whether you’re new to freelancing or you’ve been doing it for years, knowing how to write a proposal is an essential part of running a freelance business. Unfortunately, this is one of those things that they don’t teach in school. There are a number of different ways to approach proposal writing, and there are even […]

When you’re an entrepreneur, you’re always on the lookout for ideas or tips, or business lessons to improve your business. That could be both from a personal development standpoint, but it could also be ideas to make your business run better. Luckily, pop culture has no shortage of examples of what to do (and a […]

In today’s high-speed business world, it’s essential that businesses have the ability to be quick and agile, adjusting to shifting market conditions and unexpected customer demands. Sometimes, it’s enough to just hire a freelancer or remote worker to get a job done.  You just need a team. But what happens if you need something a little less tactical and […]